A coaches’ Guide

to Maximising hypertrophy

Deklan McMichael is the founder of Hypertrophy Academy and an educator and coach in the fitness industry. With a Bachelor’s degree in Exercise Science and Exercise Physiology, Deklan combines his academic expertise with years of practical experience. He has worked with hundreds of athletes & coaches across the world, helping them achieve their goals through evidence-based training and education. At Hypertrophy Academy, Deklan’s mission is to equip everyone with the practices required to excel as a hypertrophy coach.

A coaches’ Guide to maximising hypertrophy

A Coaches’ Guide to Maximising Hypertrophy is a comprehensive coaching course covering everything you need to know to become the best possible hypertrophy coach. Whether you’re just starting or have years of coaching experience, the course will give you the necessary tools to improve client results and take your coaching business to the next level. 


A Coaches' Guide To Maximising Hypertrophy

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A Coaches' Guide To Maximising Hypertrophy -

Cooper -

“I’ve been mentoring with Deklan for around 6 months. He has filled in all the knowledge gaps I needed regarding physiology, anatomy, biomechanics, ins and outs of good programming and was exceptional at answering any nuanced questions I could throw at him. My education and understanding on how to deliver a quality service/content increased, and my confidence followed behind. 

I have become a very confident coach since working with Deklan. As a result, my clients have more confidence in me and I can deliver them better results. My investment in mentoring with Deklan has and continues to provide great returns on investment.”

Jordan -

“I have completed many coaching courses and Deklan’s Hypertrophy Course is by far one of the best courses I have done. As an experienced coach, it provided everything I wish I had been taught when I first started. The course covers all the essential knowledge a coach needs, while simplifying university level concepts for application with clients. The quality of the content, videos, course value, and ongoing support is unmatched. What sets this course apart is the emphasis on practical application. I highly recommend this course, not only to beginner coaches, but also to those with more experience who want to learn more about hypertrophy without getting a university degree.”

TIM -

“As a beginner at coaching, I’ve always turned to Deklan for reliable fitness knowledge, which is why I decided to invest in his Hypertrophy course. It ended up being one of the best decisions I’ve made as a new coach - as it provided me with valuable insight from someone with considerable knowledge and years of experience. Not only did it enhance my coaching ability, but also boosted my confidence in being able to deliver results for my clients. I highly recommend this course to anyone serious about improving as a coach.”

LUCAS -

“Deklan's course was a game-changer for me as a new coach. The material was easy to understand and packed with useful information. The support and business advice helped me start my coaching career with confidence. I definitely recommend it to anyone wanting to boost their coaching skills and take their business to the next level.”

Anthony -

“This course was super easy to digest and implement into my coaching routine. As a new online coach it has been tough to get the ball rolling. The course has been the thing I needed to begin my online coaching journey. The confidence I have now in how to assess almost anything hypertrophy and coaching related is second to none. I’ve learnt more through this course than I had through any of my other courses from previous years. I have almost perfected my own training in such a short time and can easily do so for my clients online now also. The knowledge I’ve acquired over the last 15 years was embedded in my brain as the right way to do things, injuries and slow progression were common for me, until I began this course and learnt where I have been going wrong and could not express enough how happy I am to have paid for this course. The results I have achieved with my own physique and the few clients I currently coach since starting this course, has been the fastest and most controlled progression in all areas I’ve ever attained.”

Cody -

“Deklan’s course was exactly what I’ve been looking for . As a busy father of two, going back to school wasn’t an option .Not only did it teach me how to optimize muscle growth effectively, but it also provided an in-depth understanding of anatomy, physiology, and biomechanics. The course broke down complex concepts into simple, actionable strategies, empowering me to create more effective workout routines tailored to my clients goals.

This course has not only improved my personal fitness journey but has also equipped me with the knowledge and confidence to help others achieve their goals. Whether you’re an enthusiast or a professional trainer, I highly recommend this course for anyone serious about hypertrophy and understanding the science of the human body.”

Tiyana -

“Enrolling into Deklan’s course while studying the Australian Certificate 4 in Fitness was one of the best decisions I could’ve made. The blatant difference in quality of content was really eye opening to the differences between gaining a qualification, and being educated. A Coaches’ Guide to Maximizing Hypertrophy is produced with clear objectives that are covered extensively, without all the excess of filler content. As a soon-to-be coach, I feel much more confident in my abilities and understanding of the processes of hypertrophy and how to coach it.”


Goran -

“Mentoring with Deklan has made a remarkable impact on transitioning me from personal training towards online coaching. His unique style of teaching offered me different perspectives and solutions to increasingly nuanced situations. His profound knowledge on all training aspects, including physiology and biomechanics has helped me write better programs for both myself and my clients. The amount of information I’ve learned has been much more than I expected, making my time spent consulting with Deklan completely worthwhile.”


Course Inclusions

A Coaches’ Guide To Maximising Hypertrophy is split into two tiers to cater to different learning styles and provide a more personalised experience.

Item Tier 1 Tier 2
Intro to Physiology ✔ ✔
Progressive Overload ✔ ✔
Establish Your Systems ✔ ✔
Training Splits ✔ ✔
Volume ✔ ✔
Intensity ✔ ✔
Rep Ranges ✔ ✔
Introduction to Anatomy ✔ ✔
Resistance Profiles ✔ ✔
Exercise Selection ✔ ✔
Rest Periods ✔ ✔
Range of Motion ✔ ✔
Exercise Order/Session Planning ✔ ✔
Exercise Execution ✔ ✔
Cueing ✔ ✔
Exercise Rotation ✔ ✔
Weak Point Prioritisation ✔ ✔
Intensity Modulators ✔ ✔
Programming Case Studies ✔ ✔
Programming Skeletons ✔ ✔
Technique Case Studies ✔ ✔
Coaching the Injured Athlete ✔ ✔
Training Around Sickness ✔ ✔
My Back-End Systems ✘ ✔
What I Would Do Differently if I Had to Start Again ✘ ✔
How to Grow an Online Audience and Increase LTV of Customers ✘ ✔
Creating Content as a Coach ✘ ✔
Navigating Exercise Science + My Favourite Sources ✘ ✔
1-1 Mentoring (3 x 1-hour Zoom sessions) ✘ ✔
Personalised Training Program & Explanation Walkthrough ✘ ✔
Ongoing Communication & Support ✘ ✔
Individualised Content Creation Plan and Strategy ✘ ✔

Tier 1

Includes:

A comprehensive foundation in exercise science and programming. This includes modules covering essential topics such as progressive overload, training splits, intensity, rep ranges, and exercise execution. Perfect for athletes, coaches, and fitness enthusiasts looking to build a solid understanding of training principles and techniques.

TIER 2

Includes:

Everything from Tier 1, plus advanced insights and personalised guidance. Gain access to content on running a successful coaching business, mentorship sessions, a personalised training program, and a detailed content creation strategy. Ideal for those aiming to elevate their expertise, grow their audience, and master high-level coaching practices.